Have you though about to what extent SEO optimization has changed today? You should know that with each update the algorithms dictate and alter the way in which SEO works? Therefore, the plan for SEO optimization for your own website doesn’t consist just of the task of choosing particular keywords and advertising the title of your webpage. Today it is an entire strategy consisting of important and effective methods for online optimization. What is more – these are not only means to promote links, but they also serve for the entire advertising campaign of your business as an independent brand in the online space.
We offer you five of the best concepts for SEO optimization. Of course, you may already be introduced to them and know how important they are for the success of your business.
Placing accent on the mobile auditory
The most notable change in SEO optimization is that it is no longer restricted to desktop representation of a website but is also concerned with mobile devices. Previously, website owners have focused their efforts on advertising directed towards users of desktop devices such as personal computers. Nowadays it is quite not enough. The reason lies in the fact that more and more people are surfing the net via their mobile devices – tablets, smartphones and the like. From this fact we can conclude that a responsive layout for your website will be the most optimal solution. With the increase in the number of internet users, the need for a mobile version for websites becomes more and more evident.
Social presence is no longer an option but a very important consideration.
The business has a very strong need of social presence. Users of social networks like Facebook and Instagram are rising in number, which means that your social network presence is paramount. Your business has to have a social account and it must be constantly synchronized in accordance with the new updates and social advertising options. For the reason that social networks are very personalized platforms, the automation of your Facebook or Twitter profile is not the best option. Your visitors and clients are interested in discovering useful information about your business when they stumble upon your social network presence.
Original and high quality content guarantees your success.
Because of the advanced algorithm of Google, Hummingbird, you must rely on quality links and content. Nowadays the number of backlinks and content volume are not the most important factors for success. The winning strategy here is to ensure you have the most relevant and appealing content, which, although it may not be very long, will be enough to generate traffic, attract discussions between interested third parties and allows your website to be informative and useful.
User participation is mandatory
The worth of a website depends on user participation. This means that each small part of the website’s content being shared on a social network improves the success of your SEO optimization. You should really differentiate between social presence and participation. Social participation is your own social network presence. From another point of view, ensuring user participation means that your users are active on a social network. Having said that, your social network participation and activity are not enough. The reason for this is that the secret of your success is to ensure your auditory is active because of you, your website, services, and products. We must also mention that participation asks that you motivate your visitors to take part in advertising your business by sharing its content on social networks.
No business is larger than its brand.
After mentioning the so-called brand or trademark, let us continue with some interesting facts concerning its creation and development during the year 2014. Today a business is as good as its brand. This means that bad reputation can instantly deteriorate your Google ranking, whereas several recommendation and positive comments on your part could improve your ranking in no time. Many SEO bloggers already know that user feedback is also very important for your website’s ranking in major search engines. This tendency in particular led to the merge of a number of old methods into a single one. Today everything works as one single engine. There is no longer a discrimination between SEO, SMO and content marketing. All of them are now known under the term brand marketing.
Are you still promoting your website through depreciated SEO techniques? Don’t do it! Do not give Google reasons to blacklist or even worse – deindex you. Focus your efforts on the aforementioned SEO strategies in order to improve your rank long term.